Book Lists @ Estante Virtual

The project

This project’s kickoff was the joining of a marketing strategy opportunity and the need to attenuate a usability and business model struggle, based on our personas. On one hand, the oncoming period of college classes comeback could be the perfect moment to launch a feature the allows teachers, students, and institutions to create lists of required books. On the other hand, book lovers and buyers would now be able to create as many lists as they want pinning the actual book and not a specific copy of it. 

My role

As the UX/Product Designer, I was responsible for defining the information that would be provided to the clients alongside the support and technology agents, structure the presentation of this data, generate the layouts and define the KRs and how to validate them.


This project took place between May and July 2017.

The sketches

After the background research and benchmarking, a quick process including people from product, design, and development lead to the definition of prioritized features and very simple wireframes.

Simple wireframes with the main features and their release priority (releases 1 and 2) 


The user flow prototypes were created directly on Sketch App, using InVison’s Craft plugin.

MVP features

Excerpts from the mobile prototype. All the interactions were recorded directly on InVision’s viewer. 

Add book to a list
View all lists from a user
Open list

Second release features

Excerpts from the mobile prototype. All the interactions were recorded directly on InVision’s viewer. 

Edit or remove list
access book copies or remove item from list

Responsive design details

One of the project’s requirements was that all of the features fully work on both mobile devices and desktops. So the layouts were designed to adjust nicely through various screen resolutions.

Recording from the actual product after implemented.

Delivering and tweaking

After a public release with low investment in advertising, we noticed that the usage of the functionality was not optimal. Many people accessed their lists index, but only a few of them accessed a particular list. Besides that, few books were added to the lists.

With that information in hand, we prioritized the development of some tweaks like a on-page step-by-step for new users and a CTA to a “create your list” page on the list’s footer.